BJORN’s BLOG: When I started blogging 5 years ago I always made sure that all album reviews had links to places where the mentioned music could be bought. I still do, of course, but these days I really don’t have to because fewer and fewer use these links. The reason is simple; the reader, if interested, checks out the album on the service of his or her choice. From iTunes, via Spotify to Pandora and YouTube; We all know where our playlists are stored. The dawn of a new age has begun.
I have said it before and I’ll say it again; to be a music fan these days is like having access to a fully staffed Michelin class restaurant 24/7, where you can make unlimited changes in the menu – all for a small, monthly sum. If you don’t like what’s on the plate, throw it away. Gordon Ramsay is ready to make you a new dish. Downloadable material for offline playback is the music business’ equivalent to a leftover doggy bag. You’ll never hunger for music anymore.
We all know where our playlists are stored. The dawn of a new age has begun.
No More Paid Downloads
As a fan I absolutely love the new reality of music distribution, but as a promoter I see the challenges artists on all levels have. The problem is not the new model itself, but the speed of the changes. We had a hope that the paid download model would save artists, but then the streaming economy came along and changed everything once more. It truly is a brave new world.
I will still link to iTunes in reviews, and have now as well included Spotify and YouTube when available. Also, the best way to support artists – if that is what you want to do – is to buy the music directly from their homepage.
But from now on I know that most, if not all, music fans have a favorite method of obtaining their digital music files. I don’t have to link anymore, because music is everywhere. It as become a free flowing energy, as free as it is flowing.
Or should I say streaming…
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