A New Age music press release is not fundamentally different from an ordinary music press release, but it may focus more on the spiritual or meditative aspects of the music. Here are some key points to get you going:
1. The headline: You need a heading describing what you’re trying to pitch. Are you releasing a new album or single? As a guide, you can’t go wrong with this formula: “(Name of the artist) releasing (name of release). Include album art and a press photo: Along with your headline, include a press photo of the artist or band.
2. Summarize the release: The body of your press release is where you can include details that enhance the story behind the music. Here you can detail your musical background. Don’t go overboard promoting your music. A press release should be objective; it should not read like an advertisement.
3. Make it easy for the recipient: It’s important to understand that future fans are just scanning the text. So get to the point quickly, make sure all the essential info is easy to read, recognize, and that the music can be reached with one or two clicks. Also, be sure to include all your streaming a d social media links so that people know where to check you out (Website, Spotify, Facebook, TikTok, Instagram, Twitter, YouTube, SoundCloud, Bandcamp, etc.)
4. Press releases are always written in the third person. The only exception is when you’re quoting someone.
5. Write it like a news article: Stay formal in your choice of words. A press release needs to feel unbiased, not like a sales pitch
6. Proofread and edit: Before sending out your press release, make sure to proofread and edit it carefully. Check for spelling and grammar errors, and make sure all the information is accurate and up-to-date.
7. Music doesn’t speak for itself, it needs a context. That context is what you are communicating in the press release.
By following these steps, you can create a press release that is informative, engaging, and sparks the interest of New Age music fans worldwide!
Please send your music press releases to firstname.lastname@example.org
Above picture by Sensvector – Bigstockphoto. Used under license.