Irish Times has a story called “How do you make contact with Enya to ask can you use her music? A smoke signal?” The article is about millennials’ love for Enya, and how New Age music fast is becoming “the next big thing”.
Tanya Sweeney writes:
“In every way you can think of, Enya is about as far from Charli XCX, Nicki Minaj and Ariana Grande as it’s possible to get. And yet the Donegal singer has found herself bang in the middle of not one, but two major pop culture moments of late. (…)
“In the most unlikely turn of events, new age music is generally enjoying a rebirth. For years, it had been derided as naff nonsense that was just about fit for the yoga studio or spa treatment room. But not anymore. “
“Enya is also often categorised as world music, ambient music, or even New Age. In the case of the latter, like many trends, it has come around again, as part of a general appetite for other genres of the 80s and 90s, which is also when global pop/world music emerged as a strong contender in the charts, along with an appetite for what was loosely called ‘Celtic’ music. (…)
” (…) if you consider how sexuality is something that has become more fluid amongst this generation, so too, arguably, have musical tastes. This is the Spotify generation, less tied to albums, genres, and eras, and more open to the any sound that appeals, without prejudice, and with an ear to experimentation.”
Read the complete article here.
So if you want to sell your New Age music, this is truly a new day. People 20 something is on board again, just like in 80s… 🙂
Above picture by s_bukley – Bigstockphoto.com – used under license.
One of the enemies of todays musicians not affiliated w/ a label is the organizational issues involved doing promotion in a time and placement concern. We are busy w/ multiple tasks (Doing artwprk, music, web, soc media etc) that we drop the ball. Also, the left brain isn’t as sharp as the right (Advertizing, trends, algorhythms, stats and charts are like math to some). For me I’ve noticed that I seem to be much less associated w/ trends. But, I am slowly integrating these right brrain skills. We appreciate what you’re doing BT…and keeping us up to date
Thank you, Paul. These days, making the music is only 60 % of the job. 40 % is sadly – PR, PR and PR. In other words; as soon as you have something to share, release it, promote it, SHOUT IT!
Yes. I think one of the goals in our life is to reduce self focus and expand it outward. So it’s an irony doing music and promoting. But, we live on earth 🙂 . Promoting ones self can be quite humbling. Focusing on connection is a bit helpful. To be a “Zen promoter.”
Enya is obviously quite beyond bothersome things like technical issues or response to fandom. If she wanted to be reached, she would be reachable.