Home New Age music history The Interest for New Age Music is Stable

The Interest for New Age Music is Stable

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According to Google Trends, the interest for New Age music has been stable in 2017. It is on the same level as in 2016. But if we look further back in time, all the way back to 2005, the interest for New Age music has dropped a massive 80 %! 

I followed with great interest the recent redesign of veteran webpage emusic.com. Here the above-mentioned decline in the interest for New Age music is super easy to pinpoint. This is how the page looked like in the early 2000s. New Age music was a top 12 genre;

And this is where New Age music is found today, way down on the list, together with  comedy, sound effects and various other minor genres (which is actually better than on Spotify, where you must look hard and long to find the genre – if you find it at all…): 

Google trends
This is the graph for the “New Age music” search on Google in 2016-2017 (according to Google Trends). A nice and stable graph;

And this is the graph for the New Age music search all the way back to 2005 (according to Google Trends). The search volume has fallen with about 80 %.

Of course, such a graph does not tell the whole story. Since 2004 Internet users have become much better at searching. Perhaps users does not make such wide searches anymore – and search directly for artists? «New Age music» does not exclusively refers to a music genre either. But Google Trends graphs are a great tool to show the overall popularity of a topic, especially when you compare it to other findings – such as the emusic reference above.

I think it is a good thing that the interest for New Age music is about the same. This is rock-bottom. Now there’s only one way for New Age music, and that is UP!

Above picture by Evgeny Atamanenko – Bigstockphoto.com

  • Paul Adams

    Thanks for the graph and research on N A Music. It portrays what I thought subjectively. NA Listeners are also not as digitally savy as others. Especially the younger folks. But, it my be that they are more stable and perhaps loyal. The increase of interest in alternative health may also be helpful (Yoga, massage etc)

  • sageflower

    I see NA as a daily dose of sanity much needed in our complex world. I buy NA almost exclusively and also study psycho-nuero aspects of music in its basic forms.

  • bethbetty

    Thanks for sharing…very interesting! Another thought is that the digital “search terms” for new age have probably become more specific as dictated by users, into lifestyle/instrumentation words like “meditation” or “nature” or “solo piano” that fall under the new age umbrella, but leave out the genre term “new age”.